What is Viral | Virual Marketing?

Viral Marketing

A self-spreading marketing approach that is created when visitors to your site also promote your site. Promotional methods include software trading, word of mouth and "pass-along" content (URLs or emails).

Virual Marketing

Advertising that propagates itself by web visitors use of a web sites feature or service. For example, most administrators of free web based email accounts attach an advertisement at the end of each message each time a user sends an email.

Viral eBook

Creating an eBook to give away is obviously one of the best known forms of viral marketing, it all begins with you creating an eBook to give away. This eBook typically is 7-10 pages in length, a short, focused report on a specific topic. In the presentation, I explain how to find the right topic, where to get content for it and specific things you need to include.

You want to promote an offer as well as build a list by using the eBook, you'll want to promote at least one offer and one list. Both of these should be highly related to the content of the eBook itself. You can promote your own site, an affiliate link, reprint rights, coaching, advertising, any list ... virtually any offer you choose.

Authorize Other People to Pass it On Inside the eBook itself and throughout your own distribution of the eBook, you authorize (and even encourage!) other people to pass on your eBook to their own contacts (their website visitors and subscribers, etc.) Each person who obtains a copy of your eBook is authorized to become a distributors himself There are many ways to get folks to pass your eBook on.

You can see the results as readers click links as your eBook begins circulating, people will read the information inside and see your offers for products, lists, etc. When they click on the links and respond, that's where you get results. People join your lists. They visit your web site. They purchase your products. They order from your affiliate link. All of these actions are trackable and should be tracked so you know how well you efforts are working for you or not working for you. I can not stress enough how important tracking the results is to your success.

Viral Ideas

These are just a few of the many viral programs that you can put to work your site in your viral/virual marketing efforts:

Giveaway Free Software
Setup an Award Site.
Creating a Top 100 Site.
Setup a Recommend-It Site.
Offer Free E-Cards.
Writing articles for reprint in newsletters and on web sites.
Set up a discussion board and open it for other to use for their web sites.
Offering Free Graphics, Banners or Web Site Templates.
Offer a Free Newsletter.
Offer Free Email Courses or Workshops.