The Viral eBook
Creating an eBook to give away is by in large the best known form of viral marketing that a website owner can use in their internet marketing plan. Needless to say it all begins with you creating/offering an eBook to give away. This eBook typically is short in length no more than 7-10 pages. It must be a short, focused report on a specific topic, it is better to just have a few pages of good content than page after page of useless dribble. When writing this ebook keep in mind that you want to promote at least one offer as well as build one list by using the eBook. You can promote your own site, an affiliate link, reprint rights, coaching, advertising, any list … virtually any offer you choose, but remember that both of these should be highly related to the content of the eBook itself.
When writing the sales copy that you are going to use to give away the eBook, you must authorize other people to pass it on. This authorization should also be inside the eBook itself and throughout your own distribution of the eBook, you authorize (and even encourage!) other people to pass on your eBook to their own website visitors and subscribers, etc. Each person who obtains a copy of your eBook is authorized to become a distributors themselves. The key is to get folks to pass your eBook on.
Remember that product and list that you promoted in the eBook? You will see the results as readers click links as your eBook begins circulating, people will read the information inside and see your offers for products, lists, etc. You will see people join your lists, they will visit your web site, and some will purchase your products or they will order from your affiliate link. All of these actions are trackable and should be tracked so you know how well you efforts are working for you or not working for you. I can not stress enough how important tracking the results is to your success.
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